A stereoscopic video to be projected in 3D co-produced by Colombian Brash 3D and Grito Producciones is screening in the United Nations Creative Industries pavilion at the Shanghai World Expo, considered the largest event of its kind in history. “The Ministry of Culture and National Department of Planning (DNP) brought the video to the UN pavilion where it is showing on three of the five screens in the creative industries area. We are honored to be sharing this space with only one other video, from Brazil. I’ve made several trips to watch the peoples’ reactions, and the video certainly gets a reaction. It has been so successful that it will continue to screen until the end of the World Expo,” writes the film’s executive producer Luis Martinez of Brash 3D from China for LOCATION COLOMBIA. Expo 2010 Shanghai runs from May 1 through October 31, 2010.

Expo 2010 Shanghai is the world’s largest international exposition according to the Bureau of International Expositions (BIE) and its theme “Better City, Better Life” includes topics such as urban development and successful practices and innovations. The World Expos began in 1851 with the London Exposition, whose goal was to present the world with great industrial advances of the time. Shanghai will also be the first on-line exposition with participation from a calculated 200 million cybernauts unable to make the journey to China.

“Una ventana a Colombia” (“Window Onto Colombia”) is the name of the 3D video and its theme “Colombia, a many-dimensioned country” is an invitation to visit the country, invest in it and in cultural exchanges with other nations in order to “eliminate the cliché images currently representing the country throughout the world. The video attempts to connect with the Chinese culture through things like the I Ching and the five hexagrams known as Grace, Creativity, Enthusiasm, Progress and the Power of the Great represented in audiovisual postcards of Colombia. We attempt to define the country in these terms during the 2 ½-minute video,” Javier Acosta of Grito Producciones told LOCATION COLOMBIA. Javier worked with Alberto Quiroga to develop the video’s script and concept and was the film’s director and director of photography. Grito Producciones shot the real-life footage and Brash 3D took care of 3D stereoscopic development.